Roger Brooks Destination Development International Webinar
Thursday, May 31, 2012
11:45 a.m. to 1:30 p.m.
(Webinar begins at noon)
NDBDC Board Room
4077 Hwy 3 East, Simcoe
Cost: $5 (lunch included)
RSVP: tourism@norfolkcounty.ca
A full 97% of all community-based marketing is now ineffective. This includes brochures, websites, print and radio advertising, videos. Why? Because we are now exposed to 5,000 marketing messages a day. In this fast-paced, humorous webinar, you’ll learn how to avoid the seven deadly sins of community marketing and create unique, eye-catching material for your target audience.
If you commit any of these sins on behalf of your community….
- Being all things to all people
- Promoting what, who and where before why
- Boring headlines
- Lack of focus
….then this is an ideal webinar to wash away those sins and even more. Plus you’ll learn new ways to make your marketing efforts more effective in your economic development, tourism, or business attraction promotional materials.
Co-Sponsors
Norfolk County Tourism and Economic Development
Norfolk District Business Development Corporation